- Kampagneeksekvering på SoMe, fra start til slut; opsætning, eksekvering, optimering, effektmåling og afrapportering
- Opbygge og eksekvere 'test & learn'-frameworks på SoMe
- Løbende optimering og udvikling af arbejdet med specielt Meta Business Manager og TikTok Business Center
- Deltage i medieplanlægning i samarbejde med dine nærmeste kolleger og stakeholdere
- Tæt samarbejde med øvrige stakeholders i organisationen for at styrke indsatsen, effekten og forståelsen af indkøbet på SoMe Hvem er du?
Vi forestiller os at du; - Har en interesse for sociale medier, hvorfor det falder dig naturligt at holde dig opdateret på nyheder og trends
- Har minimum 2 års erfaring med Meta Business Manager
- Har teknisk erfaring med håndtering af feeds og tracking. Det vil ikke være dig der skal løse eventuelle problemer, men du skal have forståelsen for det og være med til at fejlfinde
- Nyder arbejdet med SoMe-indkøb, og ønsker at drive et 'best in class'-setup
- Har en åben og nysgerrig tilgang til dine arbejdsopgaver, og trives i et åbent og uformelt miljø
- Både elsker at nørde, og er god til at formidle nørderiet til de mindre nørdede Vi tilbyder
- Mulighed for stor indflydelse og ansvar for store budgetter
- Plads på et stærkt, professionelt team med en uformel omgangstone og med gode sociale relationer
- Fleksible arbejdstider med mulighed for hjemmearbejde nogle dage
- Gode muligheder for at udvikle dig og leve op til dine egne ambitioner i et professionelt arbejdsmiljø
- Løn efter kvalifikationer og en række personalegoder – f.eks. rabatordninger i føtex/Bilka/Netto/BR/Salling
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Paid Social Specialist til Salling Group, Digital Marketing Agency - Aarhus, Danmark - Salling Aarhus
Beskrivelse
Brænder du for annoncering på sociale medier, elsker du segmenteringsstrategi, data og optimering af kampagner? Og kan du se dig selv være en vigtig del af Danmarks sejeste in-housebureau? Så er du måske vores nye kollega
Hvem er vi?
Hos Salling Group Digital Marketing Agency får du over 40 kolleger, som supporterer vores brands Bilka, BR, føtex, Netto, Salling og Skagenfood med eksekvering af digitale marketingkampagner. Afdelingens arbejde består bl.a. af udvikling af koncepter, produktion af grafik og video, medieplanlægning, samt kampagneopsætning og optimering på tværs af digitale kanaler så som TikTok/Facebook/Instagram, Google Search, YouTube- og display-annoncering.
Jobbet
Som Paid Social Specialist vil du være ansvarlig for planlægning og eksekvering af kampagner hovedsageligt gennem Meta Business Manager og TikTok Business Center samt være med til at videndele på paid social internt i Salling Group. Du vil i dit daglige arbejde være med til at forme Salling Groups måde at købe ind på sociale medier, samt skabe effektive resultater via tæt samarbejde med det øvrige team, brand managers, og vores kontaktpersoner hos Meta, TikTok osv. Dine arbejdsopgaver vil favne opsætning, eksekvering, optimering og afrapportering på SoMe, samt løbende rådgivning af dine kolleger og relevante stakeholders i Salling Group.
Ansvarsområder