- Support the ongoing improvement of our website, create and own our organic SoMe content calendar and in general be responsible for the creation and development of branded content;
- Create our content strategy and be its biggest ambassador;
- Ensure alignment and facilitate the excellence of our content across platforms, sites and divisions to create an effective, relevant and engaging brand journey;
- Map and monitor digital trends and tendencies and asses how we should work with them. Your background: Your innovative spirit makes you kick off new initiatives once you have ensured alignment behind your ideas. And when getting people behind you, you know that encouragement creates way better results and a more fruitful collaboration than policing ever will. We imagine that you have:
- Solid experience running impactful digital marketing activities in an organization spanning several divisions – B2B and B2C experience is equally welcome.
- Degree in digital marketing, business management or a related field – but what matters to us is your experience.
- Drive and experience in creating engaging content for web and SoMe channels creating digital experiences across touch points as well as thinking strategically.
- Fluency in English. What's in it for you? Whether it's developing leadership skills or advancing your expertise even further, we'll support you with continuous learning and development opportunities, to help discuss and steer your long-term Grundfos career path. You'll be welcomed from day one into an inclusive, trusting environment guided by our .
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Digital Brand Manager - Bjerringbro, Danmark - Grundfos A/S
Beskrivelse
Would you like to take our brand to a more sustainable future?
One day, our grandchildren will be entitled to ask what each of us did to combat climate change. Do you want to be able to answer with pride, having used your digital marketing knowledge to enable us to create positive development?
"You will get a huge degree of ownership and join us in the middle of an exciting new repositioning of our brand. So, this is really the time if you want to make an impact," says Head of Brand Management Lars Skytte Poulsen.
What is the job about?
In a time filled with bleak and daunting future scenarios, we want our brand to take a different approach. By focusing on the possibilities, we want to create a spirit of hope that will lead to action. And in extension, fundamental change.
This is what we want to communicate B2B. And this is where we need you.
You will join the Brand Management team, who is part of Group Branding and Marketing Excellence. We are a global team and specialists within our different fields, and with our on-site agency, we combine our skills to shape every aspect of our brand – from visual identity to campaigns and brand activation.
"The global outlook comes naturally to us because we are culturally diverse. But so does internal cooperation, which is essential when aligning such a big brand," Lars continues.
Your main responsibility will be to create, own and implement our global brand content across our web and digital touch points. This means that you will provide our external resources with a clear point of view, tweak their tone accordingly and work hands-on with content creation yourself.
As such, you will also support our team on key cross-functional digital projects as well as collaborate with Communications and our divisions. And while our 4 divisions create campaigns for their separate audiences, you will be an inspiration for them on how to create great content and set the tone that aligns with our global brand.
Furthermore, you will:
