Silvia Prasetiyowati

Experienced Brand Manager with a demonstrated history of working in building material industry and skilled in Brand and Marketing Communication, Brand Building, Trade Promotion, Social Media Strategy & Implementation

PROFESSIONAL EXPERIENCE

2019-2022  Senior Brand Manager/Brand Management Specialist, Brand Management Department, PT Semen Indonesia (Persero) Tbk, Indonesia

Responsibilities:

• Increase brand performance/equity of SIG’s biggest brand
• Develop long-term and yearly brand strategy and guideline
• Build yearly trade promotion plan and policy (e.g., discount, cashback)
• Compose an annual detailed budget plan
• Generate yearly brand campaigns/building and manage the implementation
• Direct and supervise branding building implementation (ATL, BTL, Social Media)
• Approve and monitor trade promotion program implementation
• Arrange and delegate the team’s performance toward the goal and plan
• Synergize the strategy and plan implementation with related teams (sales, pricing, product)
• Evaluate overall brand performance and budget spending

2018-2019  Marketing Communication Junior Manager, Marketing Department, SIG ( PT Semen Indonesia (Persero) Tbk), Indonesia

Responsibilities:

• Assist in developing brand and communication guidance
• Assist and collaborate the guidance implementation with sales teams
• Integrate the brand activity and budget plan from the sales teams
• Implement brand activation and communication programs (ATL, BTL, Social Media)
• Evaluate and report the result of brand plan implementation

2015-2017  Management Trainee and Marketing Communication Staff, Marketing Department, SIG ( PT Semen Indonesia (Persero) Tbk), Indonesia

Responsibilities:

• Participate in marketing collaborative projects implementation (research, market visit)
• Assist in developing and implementing brand activation programs (ATL, BTL, Social Media)
• Compose brand and marketing reports
• Handle administrative tasks (such as letters, invitations)

2014-2014  Student Intern, Research Department, SKHA & Mark plus Consulting

Responsibilities:

• Gather data needed to support client reports
• Do market visits to gain consumer insight
• Generate business analysis & insight for further study
• Draft the client report

OTHER PROFESSIONAL EXPERIENCE

2020-2022  Secretary of Commissioner, Board of Commissioner, PT Semen Kupang Indonesia

Responsibilities:

• Organize the BOD-BOC meeting schedule
• Compose BOD-BOC meeting commitment and notes
• Prepare materials needed for the meeting
• Manage the communication flow between BOD and BOC
• Handle administrative tasks (such as letters, invitations, etc.)
• Oversee and report project progress handled by the board of directors

2019-2020  Director Personal Assistant, Marketing and Supply Chain Directorate, SIG (PT Semen Indonesia (Persero) Tbk), Indonesia

Responsibilities:

• Organize the meeting schedule and compose the meeting notes
• Prepare materials needed for the meeting
• Build the network and manage communication with internal and external parties
• Handle administrative tasks (such as letters, invitations, etc.)
• Oversee and report project progress handled by the departments under the MSC director

2022- 2024  MSc in Economics and Business Administration- Brand and Communication Management, Copenhagen Business School, Denmark

2009- 2014  Bachelor of Economics (Majoring in Marketing), University of Indonesia,  Indonesia

• Marketing communication, marketing research, service marketing, relationship marketing
• Thesis: Investigating the Attachment-Aversion Relationship Model on Personal Branding: Case Study of Ridwan Kamil in Bandung Mayor Election 2013)
• GPA 3.73 out of 4.00

2012-2012  Exchange Semester, Seoul National University, South Korea

• Korean language, culture, and business
• GPA 3.70 out of 4.00

PROFESSIONAL EXPERIENCE

2019-2022  Senior Brand Manager/Brand Management Specialist, Brand Management Department, PT Semen Indonesia (Persero) Tbk, Indonesia

Responsibilities:

• Increase brand performance/equity of SIG’s biggest brand
• Develop long-term and yearly brand strategy and guideline
• Build yearly trade promotion plan and policy (e.g., discount, cashback)
• Compose an annual detailed budget plan
• Generate yearly brand campaigns/building and manage the implementation
• Direct and supervise branding building implementation (ATL, BTL, Social Media)
• Approve and monitor trade promotion program implementation
• Arrange and delegate the team’s performance toward the goal and plan
• Synergize the strategy and plan implementation with related teams (sales, pricing, product)
• Evaluate overall brand performance and budget spending

2018-2019  Marketing Communication Junior Manager, Marketing Department, SIG ( PT Semen Indonesia (Persero) Tbk), Indonesia

Responsibilities:

• Assist in developing brand and communication guidance
• Assist and collaborate the guidance implementation with sales teams
• Integrate the brand activity and budget plan from the sales teams
• Implement brand activation and communication programs (ATL, BTL, Social Media)
• Evaluate and report the result of brand plan implementation

2015-2017  Management Trainee and Marketing Communication Staff, Marketing Department, SIG ( PT Semen Indonesia (Persero) Tbk), Indonesia

Responsibilities:

• Participate in marketing collaborative projects implementation (research, market visit)
• Assist in developing and implementing brand activation programs (ATL, BTL, Social Media)
• Compose brand and marketing reports
• Handle administrative tasks (such as letters, invitations)

2014-2014  Student Intern, Research Department, SKHA & Mark plus Consulting

Responsibilities:

• Gather data needed to support client reports
• Do market visits to gain consumer insight
• Generate business analysis & insight for further study
• Draft the client report

OTHER PROFESSIONAL EXPERIENCE

2020-2022  Secretary of Commissioner, Board of Commissioner, PT Semen Kupang Indonesia

Responsibilities:

• Organize the BOD-BOC meeting schedule
• Compose BOD-BOC meeting commitment and notes
• Prepare materials needed for the meeting
• Manage the communication flow between BOD and BOC
• Handle administrative tasks (such as letters, invitations, etc.)
• Oversee and report project progress handled by the board of directors

2019-2020  Director Personal Assistant, Marketing and Supply Chain Directorate, SIG (PT Semen Indonesia (Persero) Tbk), Indonesia

Responsibilities:

• Organize the meeting schedule and compose the meeting notes
• Prepare materials needed for the meeting
• Build the network and manage communication with internal and external parties
• Handle administrative tasks (such as letters, invitations, etc.)
• Oversee and report project progress handled by the departments under the MSC director