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København NV
Cecilie Viskum

Cecilie Viskum

SoMe/ Digital Marketing, PR/Influencer marketing

Marketing / Reklame / PR

København NV, Københavns

Social


Tilbudte tjenester

Jeg er en resultatorienteret og problemløsende marketingmedarbejder med 2+ års erfaring inden for markedsføring, rekruttering, fastholdelse af følgere og influencer marketing for luksusbrands.

Omtrentlig sats: DKK250 kr per time

Erfaring

Student/Marketing Assistant | Le Creuset. Jun 2021 - Present

  • Responsible for the adaptation of EMEA content plans to Scandinavian consumers, the execution of the same, and the daily management of Le Creuset Scandi SoMe 
  • Drafting of newsletters adapted to the Scandinavian consumer 
  • Recruitment and retention of social media followers 
  • Monitoring of relevant KPIs and budgets - Reporting and analyzing marketing results 
  • Screening new potential influencers and handling all contact with existing ones 
  • Copy-writing of key texts from English to Danish 
  • Collaborating with translation agencies and Le Creuset EMEA teams, validating translations, and ensuring that all relevant content for the 4 markets where Le Creuset Scandinavian has D2C communications - SoMe content, recipes, campaign sites, PR texts, etc. are translated correctly
  • PR relations 
  • Influencer-marketing  - Finding influencers that fits the brand, negotiate deals, sending product and analyze data from influencer collaborations

Trainee Marketing/PR | Le Creuset, Taastrup. Aug 2022 - Nov 2022

  • Project leader for influencer marketing on the Scandinavian market 
  • Screening of new potential influencers for campaigns, negotiating contracts, sending out products, obtaining content, and analyzing collaborations' results 
  • Setup, management, and tracking of PR budget of 130.000 DKK for FY22 H2 
  • Supporting the sales department with visual presentations of future campaigns

Trainee, Digital Marketing | TRIMM Copenhagen. Jan 2021 - April 2021

  • Responsibility for marketing on social media 
  • Screening and finding influencers for collaboration 
  • Prepare and send out newsletters 
  • Website maintenance in WordPress, including work with SEO

Office assistant, DLF | Odense Sep 2018 - May 2019

  • Correspondence with customers worldwide Helped in production when needed

Uddannelse

PBA Bachelor International Sales & Marketing | Copenhagen Business Academy. Aug 2021 - Jan 2023

  • Focus on the international B2B & B2C market & digital marketing. 
  • Teamwork & group exams Teaching and exams in Danish and English. 
  • Case focused education Electives in EU law and BIG DATA

AK Marketing economist | Copenhagen Business Academy. Aug 2019 - June 2021

  • Education in marketing, trading, and economy on the B2B & B2C market Electives in Consumer Behavior & social media

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