- Lead overall brand strategy and positioning, including brand campaigns and OCE strategy.
- Develop promotional materials e.g. iVA, Digital assets, MCE playbook, Demokit, core claims, and creative campaigns in collaboration with agency.
- Develop robust training materials and guidance e.g. brand guidelines, launch playbook, and conduct trainings programs for affiliate markets.
Qualifications
We are seeking a committed team player, who has an inclusive and flexible approach with the following preferred competencies:
- Master's degree in marketing, business administration, communication, life sciences, or related field.
- Minimum of 5 years of experience in pharmaceutical or med-tech industry in marketing, business development or brand strategy.
- Experience with global product launch, development of effective promotional materials and training assets.
- Excellent communication and interpersonal skills to work effectively in a matrix organization.
- Strong project management skills with the ability to manage multiple tasks in a fast-paced environment.
- Experience in planning & execution of Multichannel Engagement (MCE) strategy, or experience from creative agencies is a plus.
Contact
If you have any questions about the position, please reach out to Wenhao Wu, Global Associate Director at
Deadline
Please apply no later than the 15th April 2024. We will process applications as we receive them, so please apply as soon as you can.
You do not need to attach a cover letter to your application, but please include a few sentences about why you are applying in your resume or CV. To ensure a fair recruitment process, please refrain from including a photo in your CV.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Global Senior Project Manager - Søborg, Danmark - Novo Nordisk A/S - VTx
Beskrivelse
Global Senior Project Manager – Device Strategy & Marketing
Are you passionate about bringing innovations to the market? Would you like to join our mission of ensuring that the Novo Nordisk device portfolio is world-leading and environmentally sustainable? If you are a dynamic and experienced professional seeking an opportunity to drive (medical device) product launch efforts, then you should consider taking the next step in to a life-changing career and join us in Device Strategy and Marketing.
About The Department
The Device Strategy and Marketing team is part of Portfolio Strategy, Access and Pricing Unit in the global, commercial organisation of Novo Nordisk. The team consists of diverse and passionate individuals who are responsible for providing commercial direction to the device development projects, while also ensuring strong launch and lifecycle management of the mature device portfolio. We craft commercial strategies and lead device projects and marketing efforts together with numerous stakeholders across the organization.
The Position
Novo Nordisk is looking for a talented Global Senior Project Manager to spearhead the development and execution of launch initiatives. In this role, you will be responsible for leading key launch projects with brand/device positioning, strategic market research, development of key messages, promotional story, and developing key marketing and training materials to ensure impactful launches aligning with Novo Nordisk's overall business goals.
Key Responsibilities