Earned/Owned Media Manager (BB-4156B)
Found in: Searcheuropeanjobs
Description:**Earned/Owned Media Manager**
**Brand:** Estée Lauder Companies
**ESTÉE LAUDER COMPANIES**
Is looking for an
Earned/Owned Media Manager
for MAC Cosmetics Nordics
_Are you passionate about digital marketing and consumer engagement? Do you want to work with beauty and fashion in an international and dynamic environment? And would you like to work for the number one makeup brand in the world? Then we want you on our team!_
As Earned/Owned Media Manager for MAC Cosmetics you will be responsible for our Social Media, Content creation and Press/Influencer/Artist Relations on a strategic, tactical and operational level. You will manage the day to day activations, and it is your responsibility to make both short- and long-term strategies to strengthen brand equity and to support the overall business targets.
**Your Role and responsibilities:**
In close co-op with internal stakeholders, the EMEA marketing team and our PR-agencies, you will optimize MAC’s social presence in the Nordic market and orchestrate product launches and campaign executions in earned and owned media.
**More specifically, you will:**
+ Build the Nordic Social Media / Content strategy and plan based on global brand directions and local brand strategy to strengthen brand equity, increase consumer engagement and drive traffic to our websites and stores
+ Manage the social media platforms including creating content for own and partner platforms
+ Optimize MAC’s Share of Voice in the Nordic market via effective Press and influencer programs
+ Drive our Fashion and Professional beauty industry agenda including coordinating MAC Backstage programs during CPH Fashion Week
+ Drive MAC’s CSR agenda and be main point of contact to our various partners, including local Aids Foundations and World Pride
+ Lead the activation of global campaigns/product launches, marketing programs and activities across owned and earned channels
+ Use consumer insights to analyze the consumer journey and identify local opportunities
+ Manage A&P budget including PO and monthly follow up
For you to be a success in this job, we expect you to have a relevant educational background on Master level, 3-5 years of experience from a comparable job preferably from the fashion, lifestyle or beauty industry or from an agency:
+ Experience with social media and content creation
+ Experience with PR and influencer marketing
+ A relevant Master degree within marketing, business or communication
+ Strong communication, presenting and relationship-building skills
+ A creative and analytical mindset and experience with relevant social listening and performance management tools
+ Fluency in one Scandinavian language (Danish, Norwegian or Swedish) and English
You are an ambitious, result-oriented and enthusiastic marketer. You are confident juggling multiple projects and adhering to tight deadlines whilst maintaining a superb eye for detail. You are creative and proactive and can work both independently and in teams. You have a strong personal interest in social media, the influencer landscape, and digital trends. And you know what is trending within beauty, fashion and lifestyle.
You are offered an opportunity to work with MAC Cosmetics, the number one makeup brand in the world, in a high-performance organization. Estee Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25 brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.
Please send your application as soon as possible as we will be reviewing applications on an ongoing basis. Preferred start date is March 1st or as soon as possible.
New office location from June 1st in Carlsberg Byen.
We look forward to hearing from you.
**Job:** Online / E-Commerce
**Primary Location:** Europe, Middle East, Africa-DK-84-Vallensbæk
**Job Type:** Standard
**Shift:** 1st (Day) Shift
**Job Number:** 210730
calendar_today3 days ago
work The Estee Lauder Companies