Excellent opportunity to join Betsson Group as our new Paid Social Specialist.
Please fill out the following form. After you have completed your application an email will be sent to you with relevant information.
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Are you interested in Paid Social Media marketing? We are looking for a super start to help us amplifying some of the biggest iGaming brands, their ambassadors and sponsorships!
We promise you there will never be a dull moment when working with us. As part of the Paid Social team, you will be working with one of our biggest and most successful marketing teams, with established and new brands – meaning you’ll get experience in Social Media marketing for different budgets and needs. This will give you well-rounded experience, and will help you develop, both in your career and as a person. Working in one of the biggest online gaming companies in the industry, you will get the first-hand experience on what it is that drives a successful company forward.
What is in it for me?
Your responsibility but not limited to: Manage and execute paid social media activities, social ads, and fan acquisition efforts together with the Marketing team and external agencies Work together with the Content and Marketing teams to create/suggest conversion-driven content and/or outsource the creation effectively Create paid Social Media content including images from existing templates and writing post copy with high quality Work together with other stakeholders in the Content, Design and Digital Marketing in the creation of multimedia content for the respective social media accounts Extensive testing of Social Media ads and audiences to keep optimising our campaigns for each step of the user journey Evaluate existing paid social activities together with the Content & Social Media team and the external agencies on an ongoing basis Create and execute a paid social media calendar and plans across all social media platforms Monitor trends and the activities of leading competitors in paid social media
You are good at: Understanding how, when and which type of Social Media platforms to use for different objectives and with correct type of assets when it comes to advertising Interpreting data and the behaviour of our audience on our Social Media channels to suggest optimizations for conversion Execute the overall Paid Social Media Strategy for our brands Create, plan and schedule advertising campaigns Monitoring trends and the activities of our main competitors in Paid Social Being detail oriented, with an ability to shift to a big picture thinking when needed Defining and monitoring benchmark metrics to measure the results of Social Media campaigns Leveraging analytic insights to lift performance and share the case studies Working with others and communication, both internally and externally Together with the Paid Social Media team, analyse and evaluate social media campaigns and report on their effectiveness Understanding what creatives to use on social media (Knowledge of Photoshop is a plus)