Nordea Bank

Marketing Automation Specialist (BB-76727)

Found in: Neuvoo DK


We are looking for a passionate and talented Marketing Automation Specialist to bring technology, analytics and experimentation into our communication towards our customers through all our channels. This is an opportunity for you to work directly with business stakeholders across Nordea while being part of Applied Data Science, Nordea's Centre of Excellence for MarTech, Advance Analytics, ML and AI.

At Nordea, we see that the world is changing fast – and we want to be one step ahead of the curve. That’s why we’re deeply committed to providing the financial solutions of tomorrow to our customers. We’re creating an agile environment where we experiment and grow together – and we need your ideas and unique background. With us, you’ll be in good company with a chance to make your mark on something bigger.

About this opportunity

You’ll join Analytics Demand & Operations team, where we support the Business Areas as Marketing Automation capability with service, sales and marketing activities towards our customers via while incorporating insights, propensity models and other advanced analytics solutions as the foundation for all these activities.

As part the Danish team of Digital Sales experts from Personal Banking and Applied Data Science, you will work hard in an Agile environment to boost digital sales and reach the targets you create excellent customer journeys, as well as be part of an exciting digital transformation of the banking business. Your role has direct influence on the future success of Nordea.

What you’ll be doing:

  • Design, plan, build the flows and execute service, care and sales activities towards our customers in our Marketing Automation platform.
  • Work with business stakeholders from campaign brief to execution, together with colleagues from different capabilities organized in cross-functional SAFe Agile teams, acting as partner to achieve value-driven prioritization among use cases.
  • Define different touchpoints in the customer and product journey, orchestrating the different messages across all the channels.
  • Define and create in our platform the target groups in the campaign flows.
  • Create and implement different segmentations, A/B tests and experimentation strategies to improve campaign performance.
  • Measure, manage and analyze the campaign performance in order to gather insights and learnings for maximizing its effectiveness and optimizing the return of investment.
  • Support issue resolution in campaigns, channels or integrations, providing requirements for development across all Digital Sales platforms.
  • Coordinate and share learnings and best practices with your colleagues across the Nordics.
  • The role is based in Copenhgen, and some travel within the Nordic region might occur in the future.

    Welcome to an organization located in the Nordics and Poland with a wide range of profiles, from data scientists, engineers and statisticians to economists, researchers and IT developers. We aim to attract and retain talented high performers by being frontrunners in our area of expertise.

    We take ownership for our own development and the development of our business, and we expand competences through learning loops in a creative and appreciative rapid prototyping culture. We believe in high performing teams where everyone plays a role in reaching out for our mission to deliver world class analytics.

    Who you are

    Collaboration. Ownership. Passion. Courage. These are the four key values that guide us in being at our best. We imagine that you enjoy learning and are excited about bringing your ideas to the table. You’re dependable, willing to speak up – even when it’s difficult – and committed to empowering others.

    You have Passion for marketing technology, data, customer engagement and the possibilities connected to these – and you are motivated by learning and finding good and new solutions to how we solve business challenges and customer behaviour with creativity and analytical skills.

    You are driven by achieving concrete result and see your work materialising in concrete customer engagement, satisfaction and sales. You always focus on execution and how your work can be transferred into real value for our customers by getting things done in a pragmatic way.

    Your profile and background:

  • You probably hold a master degree in economics, finance, mathematics, statistics or similar, but can potentially also have a background in applying analytics for sales and marketing activities.
  • You have proven experience with omni-channel campaign development using database marketing solutions such us Adobe Campaign/Experience Cloud, Salesforce Marketing Cloud, SAS 360/Marketing Automation, Oracle Eloqua or similar.
  • You have experience in data mining, analisys and reporting with direct SQL or using BI tools such as PowerBI, Adobe Analytics, QlikSense or to produce and present insights to different audiences on commercial activities.
  • You have experience working in Agile teams or SAFe.
  • Professional English language skills, knowledge of Danish language a plus.
  • calendar_today4 days ago

    Similar jobs

    location_onCopenhagen, Denmark

    work Nordea Bank

    I expressly authorise the Terms and Conditions