Siteimprove S

Performance Marketing Manager, Global Marketing (BB-7AEF0)

Found in: Searcheuropeanjobs

**What it’s all about:**

We’re looking for an experienced Performance Marketing Manager to drive Siteimprove’s paid digital marketing efforts.

As a member of the Global Digital & Demand Generation organization, you will work as an in-house performance marketing agency, responsible for building a lead generation engine across paid marketing channels (mainly PPC and display) to drive growth. In this role, you will be creating and optimizing campaigns, represent the voice of PPC, sharing insights and trends from our platforms, as well as developing best practices on how we work with our paid channels.

You will be a one-person team, representing our inhouse SME, but will work closely with peers across SEO, Analytics, Content, Sales, Localization, Field Marketing etc., as well as join on project teams for specific initiatives. You will manage our relationship with our current partners and agency and ensure that our efforts are optimized.

During your first six months, your focus will be on understanding, prioritizing, and optimizing what we have in place, focusing primarily on our PPC efforts. You will work hands-on with the campaign building and optimization. These insights will then be used to outline the future roadmap, and further expand across the paid platforms.

To thrive in this position, you should have passion for, and hands-on experience with, PPC, display, and remarketing. You have worked in an inhouse function or at agency, are accustomed to managing a large global account and working with multiple stakeholders. You enjoy acting as an internal business partner and SME, supporting peers, while also having demanding revenue/lead targets and numbers to hit on a monthly basis. Finally, Excel is your best friend J and you’re experienced in managing budgets and reporting on performance.

As a newly created position, you will play an integral role in building up our inhouse performance marketing foundation. This means that you will be hands-on, while supporting in forming the direction/ roadmap. You will report into the Director of Global Digital & Demand.

**What you will lead on:**

+ Build and execute on the Siteimprove lead generation strategy utilizing SEM, display, affiliate etc. to support the different stages of the B2B SaaS marketing funnel

+ Develop and implement a roadmap for the account and campaign structures, as well as new campaigns that will drive company objectives

+ Plan and manage continuous testing across markets, products, and verticals to find the best approach for reaching our B2B target audiences

+ Define and optimize bidding strategies and conversion tracking to optimize performance towards CTR, CPC, CPM, CPA, and ROAS goals

+ Reporting and performance visualization for Management and peers/stakeholders

+ Manage the global PPC and display budget and global lead generation targets

**What we would love about you:**

+ 3+ years of demonstrated hands-on experience managing large scale search engine marketing campaigns is required. Google Ads certification is a plus.

+ Experience working with digital paid marketing (e.g. PPC, display, remarketing) on execution, strategy, and reporting levels.

+ Experience in working with analytics software.

+ Skilled in creating and optimizing ad copy (English). Other languages are a plus.

+ Good general understanding of digital marketing strategies across earned, owned, and paid channels and how they can work together to improve paid performance.

+ You are result-driven self-starter who is always looking for ways to optimize and improve performance.

+ Detail-oriented with the ability to work independently and manage multiple projects at once.

**What you will love about us:**

Siteimprove is a people-centric software company that was founded in 2003 in Copenhagen, Denmark, and has since expanded around the world. In addition to our Minneapolis office and corporate headquarters in Copenhagen, we have offices in London, Berlin, Vienna, Zürich, Amsterdam, Oslo, Stockholm, Sydney and Toronto. With more than 500 employees working in 14 markets, we pride ourselves on having a truly global yet truly local approach.

Siteimprove is driven by the desire to simplify website management and make the internet a better place. In fact, our company mission is to make the web better for all. We've helped more than 7,000 organisations transform the way they manage their websites, making the web more inclusive in the process.

Even though we’ve grown rapidly since our foundation back in 2003, we’ve maintained our entrepreneurial spirit and strong feeling of togetherness. Read more about Siteimprovers and our inclusive and global “work hard, play hard” culture in this section here:

**We also offer:**

+ **Great and Inspiring Company Culture** . We are passionate, innovative and people-centric. Consistently named as a great place to work across the globe.

+ **Amazing Kitchen Staff** . Our celebrity head chef and his kitchen staff cook delicious lunch for us every day. There’s always cake on Fridays and on special occasions and celebrations (which, luckily, is quite often). Naturally, we offer free coffee, free sodas and free fruit ad libitum. Opportunity to buy food to take home at extremely reasonable prices.

+ **Outstanding Office Location** . We are located in the heart of Copenhagen in a beautiful building sometimes referred to as “the Palace” by our employees.

+ **Own Friday Bar** . On the top floor, we have our very own Friday Bar with quality beverages. In the summer, we may take the party to our cozy courtyard for barbecuing in the sun.

+ **Meetups and Workshops** . We regularly throw meetups and in-house events and workshops.

+ **Corporate Social Responsibility** . We do various activities to be a good corporate citizen, and we are very proud to be a socially responsible company, internally and externally.

**How to apply**

Click on the ‘Apply Now’ button to submit your application. If you have any questions regarding the job, feel free to contact HR Partner Katrine Rav Hallas at

Siteimprove is a global corporation and has developed data practices designed to assure your personally-identifiable information is appropriately protected. Please note that personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at

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