SAXO BANK

Global Go-to-Market Manager (BB-2E57B)

Found in: Neuvoo DK

Description:

About the job

The Marketing department consists of over 150 employees globally. It is responsible for all areas of Marketing covering acquisition and retention for all business areas. Hereby, the department works closely with stakeholders from almost every area of the business. Global Marketing is a HQ function with the majority of the team sitting in Copenhagen but working closely with regional Marketing teams in local markets.

As our new ‘Global Go-to-Market Manager’ you report to the ‘Head of Go-to-Market’ and belong to the GTM team, which is one of the core pillars of the marketing department. The Go-to-Market team is responsible for bringing commercial initiatives to market, ranging from new product launches, marketing campaigns, as well as service offerings or price communications. Hereby, Go-to-Market is the owner of the marketing calendar, marketing budget, and marketing strategy across markets. A GTM plan, prepared for each initiative by the GTM team, covers target segmentation, competitive analysis, messaging, channel mix, budget allocation as well as a detailed execution plan for all touch-points. In this regard, GTM is coordinating the full experience journey with various departments inside and outside the marketing function (e.g. Commercial Owners, PR, Digital Engagement, Paid Media, Platform Development, Web and UX, as well as creative agencies).

As a ‘Global Go-To-Market Manager’ you will have the following tasks and responsibilities

Responsibility

  • Work closely with Head of GTM and local Marketing Heads on various marketing initiatives
  • Develop GTM plans based on commercial roadmap, performance metrics and insights
  • Deliver commercial initiatives from brief to finish (i.e. new product launches, campaigns, etc.)
  • Collaborate with creative, web, PR, and digital engagement teams to bring a full experience to market.
  • Brief, review, and approve deliverables of related workstreams
  • Collaborate with paid media team on channel mix, budget allocation, performance optimization and marketing asset development
  • Collaborate with commercial teams to deliver and optimize the Saxo experience (onboarding improvements, journey improvements, promo offerings, USP and message definition, etc.)
  • Partner with local marketing, commercial, and compliance teams for local input and approvals
  • Stakeholder management (coordination, feedback loops, presentations, performance updates, etc.)
  • Tasks

  • Leverage analysis and insights from local markets, paid media and insights/big data teams
  • Formulate GTM plans and marketing strategy
  • Map client journeys from acquisition to trading/investing
  • Formulate USPs and messaging
  • Brief GTM workstreams (creative development, web, digital engagement, content, PR, etc.), review and approve work
  • Provide guidance on channel mix, journey, copy, images, content etc.
  • Develop promotional offers and test effectiveness
  • Track key performance metrics and evaluate performance for future adjustments
  • Present initiatives and report performance to senior stakeholders
  • Your profile

    As a person…

  • You are competitive and have a strong commercial mindset
  • You are comfortable in a fast-paced environment
  • You are a team player who can also get stuff done individually
  • You are process oriented but also able to think creatively and outside the box
  • You are good at building collaborative networks and excel in stakeholder management
  • You have a generally interest in financial markets and trading/investing
  • Further we are looking for a candidate with the following qualifications:

  • Strong background in the financial services industry is a must 
  • 5+ years of relevant marketing experience (preferably with a focus on digital)
  • Marketing degree
  • Fluent English speaker (other languages are a plus)
  • Deep understanding of the online trading and investing business
  • We offer

    We aspire to be a non-hierarchical, purpose-driven organisation. At Saxo it is not about entitlement, it is about impact, no matter where you sit in the organisation. A good idea is always taken seriously and you can truly make a difference.

    When you work here, you become part of the Saxo family. We invest in your personal development and offer you large responsibility from day one. We encourage an open feedback culture and team efforts. If you show a collaborative spirit, drive and passion, your learning curve will be steep and your (international) career opportunities with Saxo immense.

    We offer good and competitive terms of employment.

    Saxo Experience Office (SXO) within Saxo Bank

    The Saxo Experience Office department has the overall responsibility for the client journey and all client facing touchpoints across channels and platforms.

    We ensure, in close collaboration with the rest of Saxo Bank, that our technology, scale and talented employees translate into great client experiences and profitable business. SXO is responsible for ensuring that we have living and breathing client engagement.

    Part of SXO’s core focus is also on being sharp on client needs before we build new features or launch new projects across the Bank - by building prototypes, testing, understanding money making logic behind the offering and the go-to-market strategy before we build a new solution.

    How to apply

    Click on the apply button above to apply. We look forward to getting to know you better!

    About Saxo Bank

    We believe access to global capital markets is not only for the privileged few. Our vision is to enable people to fulfill their financial aspirations to make an impact. That’s why we use the power of technology to deliver clients what they need, when they need it in a user-friendly and personalised experience. We aim to deliver the world’s most user-friendly and personalized trading and investment platform experience, which gives our clients exactly what they need to make more informed investment decisions.

    As a fintech pioneer founded in 1992, we focus on clients, quality, speed of innovation and use of disruptive technology. Headquartered in Denmark, we employ more than 2,000 people across 60 different nationalities globally. We have offices in key financial centers around the world including London, Amsterdam, Singapore, Shanghai, Hong Kong, Sydney, Gurgaon, Tokyo and Paris. With our global footprint, you can impact how people trade financial markets worldwide.

    Do you want to work for an extremely ambitious organisation at the cutting edge of banking and technology? You’ll be joining a company that:

  • Continuously strives to improve the Saxo Experience and exceed our clients’ expectations
  • Always invests in the future
  • Builds unrivalled platforms for seasoned and experienced investors and wholesale clients that provide real-time access to global capital markets
  • Consistently wins the highest accolades for our platforms, products and service
  • So, if you’re up for the challenge of breaking down barriers in global financial markets, we’re always looking for ambitious and enthusiastic people who share our passion for clients, technology and innovation and can bring new perspectives to our diverse team.

    At Saxo we don’t just offer a job – we offer an opportunity to invest in your future!

    For more on our story, culture and identity, please read the Saxo Bank Foundation, written by our CEO and founder Kim Fournais.

    calendar_today3 days ago

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    info Full-time

    location_onCopenhagen, Denmark

    work SAXO BANK

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