Mara Gschnell

Hi, 

I m Mara, a digital marketing graduate who is ready to conquer the world of online marketing with you!

I have the following expertise and experience to offer: 

• 1,5 years experience in successfully coordinating and supporting of different projects in the green energy sector
• Comprehensive understanding advertising on Google Ads, Facebook, Instagram and TikTok, as well as fundamental knowledge in UX/UI for ecommerce, including HTML, CSS and Java Script
• General digital marketing expertise encompassing strategies such as search engine marketing, content production, and social media communication, supported by certifications and first practical experience.

First experience in digital marketing, encompassing paid media and organic social media

As a student assistant in Operational Procurement, I got familiar with working on several projects in a fast-paced environment. For a more effective use of the ERP system IFS, I significantly contributed to the optimization of procurement-related tasks through automation ideas within Excel. Additionally, my role as a Marketing Assistant at Classified Media GmBH allowed me to develop strategic ad campaigns and content for tourism and real estate platforms. My internship and later position as Marketing Assistant at “Red Rooster” gave me important insights into how to create organic content based on storytelling as well as how to use Google Ads to target customers. All these experiences have provided me with a strong foundation in advertising, project coordination, and marketing strategy. Additionally, my ongoing Master's program in Marketing, Social Media, and Digitalization at the University of Southern Denmark has equipped me with a more theoretical understanding of consumer behavior, social media communication, and project management. I have gained more in-depth knowledge and practical experience during my exchange semester at the Toulouse Business School where we collaborated with companies like Lancôme and Cartier. Analyzing their business activities has helped us to give valuable suggestions for their social media communication strategies as well as paid advertising attempts.

During my studies in the Master degree in Marketing, Social Media and Digitalization I learned more about consumer behaviour, project management and marketing in general