Om Kira Nikitina Lenikhan:
Currently, 2 years experience in PR and Digital Marketing.
Agency-based working with, firstly, multinational companies representing global brands,
e.g. BMW, Phillip Morris, Jaguar Land Rover etc. and, secondly, developing Edtech, Fintech and Pharmtech markets.
In addition, close collaboration with Tier 1 publications, e.g. Forbes, The Wall Street Journal, The Financial Times etc.
Subsequently, responsible for turnkey delivery of target influencers to ambassador/ celebrity branding status including full negotiation remits.
It’s worth highlighting that my native fluency in both English and Russian enables me to more effectively liaise with a portfolio of international clients.
Erfaring
As a full-time PR & Influencer Marketing Manager in a Tech PR Agency I was involved in the following processes:
- Creation of client briefs designed for targeted influencers
- Creation of media plans and communication strategies
- Negotiation management of influencers : both barter and paid-for basis
- Delivery of turnkey and operational control of influencers
- Creation and distribution of press releases, post releases etc.
- Copywriting of compelling promotional content
- Performance review and analysis of all deliverables
- Special officer for international media partners
e.g. Forbes, Financial Times, Wall Street Journal - Creating agency top-management press portraits
- Creating and operational control of all SMM activity of the agency
- Creative in-house copywriting
- Organisation and coordination of press tours.
Uddannelse
BA Hons. Marketing / Public Relations in Plekhanov Russian University of Economics.
2016 - 2020
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